The Joy Club
Positivity for the retired where joyful illustrations meet joyful activities and communities.
A few years ago I was commissioned by Big Fan Agency to bring to life their client, The Joy Club’s, joyful vision using illustration centred around 8 characters and a little dog named, JC.
The illustrations sought to bring to life different stereotypical characters for the client’s audience to identify with. The characters initially became a main focal point in the development of the brand in the early stages and were used heavily on the website as a conduit to show what retired people can be inspired to do and how retirement can be the start of something new.
