Jabulani Coffee

Beyond the bean creative

Collaborating with Brand Biscuit Studio I helped produce a new brand identity, potato printed illustrations, the design and build of a Squarespace site as well as concepts for the packaging label and social media graphics for Rwandan coffee brand, Jabulani Coffee.

This creative work was part of a bigger project which included bespoke photography and even an origin-story documentary. A large part of which was filmed on location in Rwanda itself.

I think if you know me then you’ll know that I love a coffee, so this project was a delight to work on from start to finish. Beyond my love for a cup of Joe, this Rwandan brand is about more than speciality, organic coffee. It’s also a product with purpose and at its heart is a community-conscious story which goes far beyond the bean.

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Sarah Smalldon