Sarah Smalldon
A “never grey” identity to bring to life the colourful world of an artist!
It’s always a blessing to do this creative job and even more so when I get to do it for a fellow creative and friend. That friend being Plymouth based artist, Sarah Smalldon.
As part of Brand Biscuit, Christina and I collaborated together to bring to life with a vibrant identity, Sarah’s colourful world. One of the main creative anchors whilst designing the identity came from the brand DNA and phrase "Never Grey".
This was something I referred back to constantly throughout the process, producing a concept that wasn't just colourful but also lively and reflective of Sarah's bright and vibrant art and character.
