Pro tip: Listen to Everything

In a client brainstorming or briefing meeting it’s important to listen to EVERYTHING.

I always find golden ideas in their words.

Train your brain to listen as theclient might noteven know they’ve given you gold...

The other day I had a meeting with a coffee client. If you know me then you’ll know I was in good company… I LOVE coffee!

Amongst the plethora of gold from the client two fun phrases shot into my brain:

1. Tasting notes

2. The God shot*

*A unique espresso, which borders on perfection, as if it had been blessed by the gods.

Here’s my quick notes / thumbnails.

(I was listening and engaging in the meeting btw… Promise!)

Here are theinked-up illustrations.

Summary

It’s good practice in general to listen, even beyond client meetings. A chance conversation, lyrics, inspirational reels allfuel a lot of the personal work I post.

Train your brain to takenote as it can help with passion projects and most importantly client work too.

————

Thanks for reading

Pete :)