Pro Tip: Read :)

Buried in every brief, quote, problem there are words that will show you the way to communicate something visually. I call these: words to hang your hat on.

For example, here’sa random quote where I’ve hung my hat on three words:

Next steps
Think also about the overall meaning of the words together too, then research iconography, pictures and symbolism of these words on Google or Pinterest and draw them out.

Combine and thumbnail the most interesting and hey presto:

Finally
A good place always to start is to find the goal and mission of a creative brief and then research how to depict those visually.

Can’t find what you’re looking for? Go back to the client with questions and to expand on statements. It never hurts to ask for more information.

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Thanks for reading

Pete :)