ILLUSTRATION FOR BRAND

The Joy Club

I was brought on board by London based agency, Big Fan, to collaborate on a series illustrations, iconography and animations for their client, The Joy Club.

The Joy Club have built an online platform to enable members to afford a more active retirement and we worked together to create a style that was simple yet characterful and fun.

The illustrations formed an intrinsic part of not only of the look and feel of the brand but also helped communicate its offers and services in a positive way.

For me, the characters and style create a positive and fun vibe to not only The Joy Club but to how we see retirement as a whole.