I have always wanted to do a coke can or soft drink so I thought what the hell… I’ll do it. I think it’s important to have self initiated projects especially if you’re not getting the kind of work you want to do. Be it a coke can, or book cover or even editorial illustration if you’re passionate about that kind of stuff just do it yourself and post it online.
I have been prolific in posting my illustration work and self initiated projects and good things have come from it. I simply put the work out there and over time (a lot of time) I have been approached for work. Just do it! what have you go to lose?